Brand identity & Website design

Xanto

Overview

Xanto is an Australian coastal lifestyle brand created to reflect the warmth, ease and clarity of beach living. They came to me with a clear vision for their product range but needed a brand identity and Shopify website that captured the serene feeling of golden hour near the water. The goal was to build a cohesive visual system that felt relaxed, elevated and aligned with their sustainable values.

The Goal

Xanto wanted a brand identity that felt calm, refined and effortless while still being practical for packaging, digital assets and a seamless e-commerce experience. They weren’t solving a specific problem but were focused on launching with a strong, strategic foundation and a recognisable visual language.

The Approach

We developed a flexible identity system that brought together sustainability, style and function. This included a soft sun washed palette, layered typography, custom icons and a set of graphic elements inspired by coastal textures. The design direction carried through to their Shopify website, creating a smooth brand experience from packaging to product pages.

The Outcome

The final brand and website gave Xanto:

a consistent visual identity ready for both digital and physical products
a calm, confident brand presence that reflects their coastal ethos
a Shopify store designed for easy navigation and future growth
a cohesive set of assets for packaging, product, and content
a launch ready foundation that supports marketing, social presence and customer trust

The result is a timeless coastal brand that feels grounded, intentional and uniquely theirs. If you’re looking for a brand designer in Brisbane to create a strategic, timeless identity, get in touch.