Brand identity & Website design
3Peak Architecture
Overview
3Peak Architecture is a long-established architectural firm based in Spearfish, South Dakota, operating for over 30 years under its original name. Following the founder’s retirement, the team was ready to honour their roots while stepping confidently into a new chapter.
They approached me to develop a refined brand identity and website that felt modern, grounded and aligned with their values of integrity, quality and adventure. The rebrand needed to preserve their reputation while clearly signalling forward momentum.
The Goal
The objective was to transition from a founder-led firm to a future-focused architectural practice without losing the trust built over three decades.
3Peak wanted:
A clean, timeless identity that reflected their connection to landscape and community
A brand that felt modern and minimal, not corporate or dated
A visual system rooted in place, referencing the three mountain peaks surrounding Spearfish
A website that felt intuitive, professional and easy to update internally
A refreshed presence that would attract both high-quality clients and emerging architectural talent
The brand needed to balance legacy with evolution, staying grounded while feeling contemporary.
The Approach
We began with a focused brand strategy process to clarify their positioning, audience and long-term vision. The identity was designed to feel refined and symbolic rather than literal, drawing subtle inspiration from landscape lines and the concept of “three” as structure and foundation.
We evolved their historic green into a more elevated, earthy palette and paired it with clean, sophisticated typography. The Squarespace website was then built to feel calm, structured and image-led, showcasing their projects without clutter.
The Outcome
3Peak Architecture now has a cohesive identity that honours 30 years of history while confidently moving forward.
The new brand system works seamlessly across digital and print, and the streamlined Squarespace website presents their work with clarity and professionalism. The result is a grounded, modern presence that attracts both clients and future talent while staying true to their roots.
If you’re looking for a brand designer in Brisbane to create a strategic and cohesive identity, get in touch.
“Tanya took the time to truly get to know our business and designed a fresh, thoughtful brand identity that perfectly captures who we are, where we came from, and where we’re headed. Tanya’s talent, skill, competence, and passion are evident in every detail of her work. The quality and care she puts into her projects are truly something to treasure.”
— Mindy Roberdeau, 3Peak Architecture
Do you have a project in mind?
Let’s discuss how we can make your brand vision a reality