Brand & collateral design

Second Rise

Designed for a modern bakery, Second Rise balances playful energy with a sense of craft and quality. The brand system was built to work flexibly across different applications, from signage and packaging to digital touch-points, with a suite of logos, custom iconography, and a confident visual tone. Every element was designed to communicate personality and create a cohesive experience for customers, no matter where they encounter the brand.

bread with a logo overlay
person eating a croissant and showing a logo design on their hat
Logo for bakery called Second Rise
Sign design for bakery called Second Rise
cup with logo for bakery
Branding displayed on a bakery loyalty card

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