About our Studio
Rooted in design. Built for business.
At So Swell Studio, we turn fresh ideas into brands that last. We keep it simple, clean, and timeless, just like good design should be. We love working with a range of businesses, from forward-thinking entrepreneurs to global companies.
Hi, I’m Tanya…a designer who loves helping businesses show up with confidence and clarity.
Originally from Canada but based in beautiful Brisbane, I have a knack for bringing brands to life. With over 15 years of experience, I approach every project with a mix of strategy, creativity, and collaboration.
My goal is to craft branding and websites that feel like your business. Impactful, and built to last. Whether you’re starting something new or giving your brand a refresh, I’m here to create a brand that connects with your audience and tells your unique story.
some of my favs...
My dog Bear (the real boss of the studio)
Good Aussie coffee (I love an Oat Cap)
Travel (35 countries down, and my list keeps growing)
Wandering local markets (likely buying another plant)
Our Capabilities
At So Swell Studio, we focus on creating thoughtful, strategic design that works as hard as you do.
Whether it’s building your branding from scratch or refreshing what you’ve already got, we’re here to make it seamless, and maybe even a little fun.
everything else
Presentation Design
Copywriting
Brand Audits
VIP Days
Our Creative Values
Simplicity
Why overcomplicate things? We’re a graphic design studio that’s all about thoughtful, intentional design that does the talking for you. No overwhelm here.
strategy
Every design project is grounded in strategy, ensuring your brand aligns with your goals and connects with your ideal audience.
consistency
Take a hike mixed messages, your brand will show up polished and cohesive, from your website and socials, to collateral, and beyond.
Let’s work together
Let’s chat about how we can bring your brand to life. Book your free discovery call.
FAQ’s
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So Swell Studio is led by Tanya LeClair, a Brisbane-based graphic designer with over 15 years of experience in branding, website design and creative direction. Tanya personally leads every project, bringing strategy, clarity and thoughtful design to every client relationship.
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Tanya has worked with startups, nonprofits, events, and established businesses across Australia and internationally. Her background spans brand identity, publication design, campaign materials and website design, all rooted in strategy and storytelling.
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We’re a small Brisbane graphic design studio with a strategy-first approach to branding. Every project is personal, purposeful, and built to last. Brisbane has no shortage of great design talent, so we focus is on creating brands that not only look good, but feel aligned with your vision and support real business growth.
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All creative direction and design work is done by Tanya, the founder of So Swell Studio. As a one-woman Brisbane graphic design studio, every project is managed and designed in-house with intention and care. When needed, we collaborate with trusted Australian experts, such as developers, SEO consultants or copywriters, but all visual design is led by Tanya to ensure consistency, quality and alignment with your brand.
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We’re based in Toowong, Brisbane, but work with clients all across Australia and internationally. Most projects are completed online, making the process seamless wherever you're located.
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We work with startups, small businesses, and growing brands that are ready to invest in strong, aligned design. From service providers to ecommerce and lifestyle brands, we collaborate with clients who value clarity and consistency.
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The name “So Swell” is a nod to my roots on the coast of Nova Scotia, Canada, and to the way design, like the ocean, builds momentum and creates lasting impact. For me, great branding is thoughtful, purposeful, and designed to move your business forward.
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Before launching So Swell Studio, I blended design with education, events and marketing. I created campaign materials for non-profits, ran major events, and taught design principles to educators. That mix of communication, strategy and design still shapes everything I do today.