It’s often the first thing you invest in, and it feels like a big step forward. Something tangible. Something real. But not long after, things can start to feel a bit disconnected.

Xanto is a Brisbane based beach lifestyle brand launching with a fresh identity and Shopify ecommerce website. This case study explores the branding and website design process behind the new coastal inspired brand.

Wondering how much branding costs in Australia? Learn typical pricing, what affects branding costs, and what to expect when hiring a brand designer.

After more than 30 years in business, 3Peak Architecture was ready to refresh its brand identity and online presence. This case study explores how we created a modern brand, website, and supporting collateral to help position the firm for its next chapter.

Learn what to include in a branding brief before hiring a designer. A simple guide to preparing for your branding project and getting the best results.

Let’s be honest. Most of us want our brand to feel a little more high-end than where we are right now. Not because we’re trying to fake it, but because we are offering something valuable. We just need everything else to catch up and reflect that.

Many small businesses in have branding that doesn't work. Not because they don't care (it’s quite the opposite), but because they think branding is finished when they have their logo and a few matching colours.

New year, new logo? Not necessarily.

If you’ve ever looked at your branding and thought “something feels off” but weren’t quite sure what, you’re not alone.

Graphic design isn’t just about creating something that looks good, it’s about solving problems, telling stories, and helping brands step confidently into the spotlight.

When it comes to branding for your small business, it’s tempting to choose colours you love or a logo that matches your personal vibe. But here’s the thing—your brand isn’t for you.

Your brand isn’t just a logo slapped onto a website; it’s your business’s personality, vibe, and story all rolled into one. It’s how your dream clients decide you’re “the one” in a sea of options.

It’s not like following a foolproof recipe; it’s more like baking a croissant on your first try while watching The Great British Bake Off. It takes patience, precision, and a little help from someone who knows what they’re doing.

In today's competitive business landscape, setting yourself apart from the crowd is more important than ever…

As a business owner or marketer, you've likely heard the terms "branding" and "marketing" used interchangeably. While these two concepts are closely related and work together to help your business succeed, they are not the same thing.

By investing in a polished and authentic brand presence, you're making a powerful statement about your values, your commitment to quality, and your desire to connect with your audience on a deeper level.

Your brand is more than just your logo and colors—it's the entire customer experience. And your website is often the first point of contact between you and potential customers.

Brand consistency is essential for any business that wants to create a strong and recognisable brand.

You’ve probably heard of VIP Design Days and are wondering what the heck they are and how they might help your business. Well, a So Swell Studio VIP Design Day is a focused design session where we work together for 8 hours to complete a variety of design projects.

Are you ready to create the brand of your dreams?

Well, buckle up, because it's time for a wild ride through the branding process! As a graphic and brand designer, I bring a unique perspective to this exciting journey and want to help you understand what it might look like for your brand.