Brand Design Studio in Brisbane
Brand Design Built on Strategy and Purpose
Your brand is more than a logo…
At So Swell Studio, we design brands with intention. Branding that reflects who you are, resonates with the right clients, and supports your next stage of growth. Whether you’re starting fresh or refining your current identity, we’ll help you launch with impact and clarity.
Brand Identity Package
With a focus on cohesive, strategic branding that works as hard as you do, our packages are designed to meet you where you are. Whether you’re building a brand from scratch or refreshing an existing identity, we’ll give you everything you need to build recognition and consistency. Below is what you’ll find in our base brand package, but we’re also happy to quote on custom packages.
-
Strategy & Direction
60-minute brand strategy session to align your vision, audience, and positioning.
Guided questionnaire to uncover your brand’s story and purpose.
Clear direction on how your brand should look, feel, and communicate to attract your ideal clients.
Visual Identity Design
Complete logo suite: primary logo, secondary logo, and submark.
Custom colour palette and typography styling.
Branded patterns and supporting graphic elements.
Favicon and social media profile graphics for a consistent online presence.
Brand Launch Support
Social media launch graphics to introduce your new brand with impact.
Guidance on signage and physical space branding (ideal for storefronts, interiors, or wayfinding).
Comprehensive Brand Guidelines
A detailed guide covering logo usage, colour specs for print and digital, font hierarchy, and real-world visual examples, ensuring brand consistency across every touchpoint.
-
Branding is such an exciting step. It’s a chance to refine how your business looks, feels, and connects with your audience. Whether it’s your first brand or a rebrand, the process brings everything into focus, giving you a clear and cohesive identity that feels completely you. What you can expect:
Cohesive Visual Identity: A polished design aligning all elements - logo, colours, and typography, to reflect your unique ethos.
Authentic Storytelling: Branding highlights your distinct narrative, making your business memorable.
Emotional Connection: Crafting a brand that resonates deeply with your audience, inspiring trust and loyalty.
-
Branding packages start at $5000 + GST
This includes everything you need to confidently launch or relaunch your brand with intention. From strategy to visuals, you’ll walk away with a cohesive identity designed to support long-term growth.Need extras like collateral or templates? Custom quotes are available for expanded packages.
Not sure what you need? Get in touch to find the best fit for your goals.
Building a brand, together
Our approach is intentional and collaborative, creating a brand that truly connects with your audience.
Taking this step is an investment in your business and your future. At So Swell Studio, we partner with entrepreneurs and businesses who see the value in thoughtful, strategic design. Together, we’ll build a brand that reflects your vision and inspires your ideal audience.
01 / Discovery
It starts with a conversation. We’ll chat about your business, goals, and the big picture you’re working toward. This is where we listen, gather inspiration, and lay the foundation for your brand’s strategy.
02 / Strategy & Research
Next, we’ll dive deep into what makes your business unique. By defining your target audience, goals, and brand purpose, we’ll create a clear direction that sets your brand apart from the crowd.
03 / Design
With strategy in place, we’ll move into design. From logo concepts to custom elements like patterns and graphics, this is where your brand comes to life. Every detail is tailored to resonate with your audience and elevate your business. Many clients also pair brand identity design with website design to launch their new brand online.
Client Testimonials
"Tanya at So Swell Studio was an absolute pleasure to work with I'm thrilled with the result and highly recommend her to anyone looking for a talented and reliable designer."
- Sarah | Home & House
“I’m so happy with the branding and logo Tanya created for me. She was an absolute pleasure to work with, really lovely, organised, efficient, and full of creative ideas. I felt like she just got me and my vision, but also kept me on the right path as far as what my branding should say and explaining the process. The end result feels so aligned with what I want to share with the world. I couldn’t recommend Tanya more!”
-Lee Carretta | Bellavoca
“Tanya truly exceeded my expectations in every way. From the very beginning, her attention to detail was impeccable. Every element of the new branding—from the logo to the colour palette—feels thoughtfully crafted, reflecting both the essence of our company and a fresh, modern perspective.
What stands out the most is the professionalism she brought to the entire process. This experience has been a game-changer, and I can't recommend So Swell Studio enough!”
-Marlee Erickson | TOVAA
Brand Identity Case Study
3Peak Architecture Branding & Website Design
We recently partnered with 3Peak Architecture, an architecture firm in South Dakota looking to rebrand after 30 years. We developed a refined brand identity and website that reflected their expertise and the quality of their work.
The project included brand strategy, logo design, typography, colour palette, and a custom Squarespace website designed to present their projects with clarity and confidence.
Explore the full 3Peak Architecture branding and website design project to see how the identity came together across print and digital touch-points.
Branding with intention
Each project starts with strategy and creative direction to shape the full visual identity.
Your logo is just one part of the story, but when done well, it sets the tone for everything that follows. Here’s a glance at some of our favourite brand projects.
Other Design Services
Brand identity is often the starting point. Many of our clients continue working with us on websites and ongoing design support to ensure their brand is applied consistently across every touchpoint.
Website Design
Once your brand identity is established, we translate it into a strategic, beautifully designed website built on Squarespace or Shopify. Explore website design services.
Graphic Design
From packaging and marketing materials to digital assets and brand collateral, we help businesses maintain a cohesive visual presence as they grow. Explore our graphic design services.
Ready to elevate your brand?
Book a discovery call and let’s talk about where your brand is headed and how we can work together.
Brand Design FAQ’s
-
Professional branding helps your business look credible, consistent, and memorable. While a DIY logo can get you started, strategic branding ensures your business communicates the right message, attracts your ideal customers, and stands out in a crowded market. A well-designed brand identity also creates consistency across your website, social media, and marketing materials.
-
We work with both service-based businesses and e-commerce brands looking for strategic, professional branding. Our clients often include coaches, consultants, creatives, wellness brands, and product-based businesses who want a cohesive brand identity and website that attracts the right customers and supports business growth.
-
Definitely. While we are a brand design studio in Brisbane, we work with clients all across Australia and internationally. Our remote process makes it easy to collaborate from anywhere.
-
In our Brisbane studio, we combine strategy and creativity to deliver branding that is both thoughtful and timeless. Every package is custom-built to suit your needs. We take the time to understand your positioning, audience, and goals to create a brand that feels right and grows with you.
-
Yes, at So Swell Studio we offer rebrands or brand refresh packages.
If your branding feels outdated, inconsistent or misaligned with your direction, a full rebrand might be the right step. If your core brand still works but just needs refinement, we can do a visual refresh to bring everything into alignment. -
Our branding packages include a strategic brand workshop to define your brand direction, followed by the design of a custom logo suite, colour palette, and typography. You’ll also receive a brand guidelines document to help you apply your branding consistently across your website, social media, and marketing materials.
Depending on the package, additional assets such as brand patterns, social media templates, and branded graphics may also be included. -
The branding process typically takes around 4 weeks from start to finish, depending on the scope of your project and what’s included. Smaller branding packages can be completed in as little as one week, while more comprehensive brand identity and website projects may take 4–6 weeks. During this time we move through strategy, concept development, refinement, and final brand delivery to ensure everything is aligned and ready to launch.
-
A logo designer creates a single visual mark. A brand designer builds a full system, including logo, colours, typography, imagery and tone, that creates recognition, trust and consistency across every brand touchpoint. That is what we do at So Swell Studio.
-
Full brand identity packages start at 5000 + GST. This will give you a strategy led process, a full suite of logos, custom colour palette, font pairings, brand guidelines, and all the appropriate files you need for both print and digital design.
-
Branding comes before website design because your visual identity, messaging, and brand strategy guide how your website looks and communicates with your audience.