Brand Design Studio in Brisbane
Brand Design Built on Strategy and Purpose
Your brand is more than a logo…
At So Swell Studio, we design brands with intention. Branding that reflects who you are, resonates with the right clients, and supports your next stage of growth. Whether you’re starting fresh or refining your current identity, we’ll help you launch with impact and clarity.
Our Branding Package
With a focus on cohesive, strategic branding that works as hard as you do, our packages are designed to meet you where you are. Whether you’re building a brand from scratch or refreshing an existing identity, we’ll give you everything you need to build recognition and consistency. Below is what you’ll find in our base brand package, but we’re also happy to quote on custom packages.
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Strategy & Direction
60-minute brand strategy session to align your vision, audience, and positioning.
Guided questionnaire to uncover your brand’s story and purpose.
Clear direction on how your brand should look, feel, and communicate to attract your ideal clients.
Visual Identity Design
Complete logo suite: primary logo, secondary logo, and submark.
Custom colour palette and typography styling.
Branded patterns and supporting graphic elements.
Favicon and social media profile graphics for a consistent online presence.
Brand Launch Support
Social media launch graphics to introduce your new brand with impact.
Guidance on signage and physical space branding (ideal for storefronts, interiors, or wayfinding).
Comprehensive Brand Guidelines
A detailed guide covering logo usage, colour specs for print and digital, font hierarchy, and real-world visual examples, ensuring brand consistency across every touchpoint.
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Branding is such an exciting step. It’s a chance to refine how your business looks, feels, and connects with your audience. Whether it’s your first brand or a rebrand, the process brings everything into focus, giving you a clear and cohesive identity that feels completely you. What you can expect:
Cohesive Visual Identity: A polished design aligning all elements - logo, colours, and typography, to reflect your unique ethos.
Authentic Storytelling: Branding highlights your distinct narrative, making your business memorable.
Emotional Connection: Crafting a brand that resonates deeply with your audience, inspiring trust and loyalty.
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Branding packages start at $5000 + GST
This includes everything you need to confidently launch or relaunch your brand with intention. From strategy to visuals, you’ll walk away with a cohesive identity designed to support long-term growth.Need extras like collateral or templates? Custom quotes are available for expanded packages.
Not sure what you need? Get in touch to find the best fit for your goals.
Building a brand, together
Our approach is intentional and collaborative, creating a brand that truly connects with your audience.
Taking this step is an investment in your business and your future. At So Swell Studio, we partner with entrepreneurs and businesses who see the value in thoughtful, strategic design. Together, we’ll build a brand that reflects your vision and inspires your ideal audience.
01 / Discovery
It starts with a conversation. We’ll chat about your business, goals, and the big picture you’re working toward. This is where we listen, gather inspiration, and lay the foundation for your brand’s strategy.
02 / Strategy & Research
Next, we’ll dive deep into what makes your business unique. By defining your target audience, goals, and brand purpose, we’ll create a clear direction that sets your brand apart from the crowd.
03 / Design
With strategy in place, we’ll move into design. From logo concepts to custom elements like patterns and graphics, this is where your brand comes to life. Every detail is tailored to resonate with your audience and elevate your business.
Branding with intention
Each project starts with strategy and creative direction to shape the full visual identity.
Your logo is just one part of the story, but when done well, it sets the tone for everything that follows. Here’s a glance at some of our favourite brand projects.
Let’s Build a Brand That Feels Like You
Ready to elevate your brand with the help of a skilled Brisbane brand designer? Book a discovery call and let’s talk about where your brand is headed.
You’ve got questions, we’ve got answers
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We work with purpose-driven businesses across industries, from service-based brands to ecommerce, creative entrepreneurs to established companies. Whether you're starting fresh or evolving your brand, we tailor each project to your business goals and audience.
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Effective branding helps your business look polished, feel cohesive, and attract the right clients. We design visual identities that reflect your values, communicate your personality, and support long-term business growth, not just short-term aesthetics.
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In our Brisbane studio, we combine strategy and creativity to deliver branding that is both thoughtful and timeless. Every package is custom-built to suit your needs. We take the time to understand your positioning, audience, and goals to create a brand that feels right and grows with you.
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Yes. If your current branding still reflects your business well, we can build on it with typography, colour palette, supporting graphics and brand guidelines. If it no longer feels aligned, we can recommend a refresh or full rebrand.
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That is exactly where we come in. If you have a logo but lack the other brand elements, like a clear colour palette, typography, visual style or guidelines, we can build out the full identity system around it. This helps your brand look more consistent, professional and cohesive across all platforms.
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If your branding feels outdated, inconsistent or misaligned with your direction, a full rebrand might be the right step. If your core brand still works but just needs refinement, we can do a visual refresh to bring everything into alignment.
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A logo designer creates a single visual mark. A brand designer builds a full system, including logo, colours, typography, imagery and tone, that creates recognition, trust and consistency across every brand touchpoint. That is what we do at So Swell Studio.
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Yes. We have helped both service providers and product-based businesses develop branding that connects and converts. Whether you are booking clients or selling products, we will craft a brand experience that is tailored to your business model.
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We typically take 50 percent at booking and 50 percent at completion, but we understand branding is a big investment. For larger packages, we offer extended payment plans to make the process more accessible. Just let us know what works for you.
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Definitely. While we are a brand design studio in Brisbane, we work with clients all across Australia and internationally. Our remote process makes it easy to collaborate from anywhere.