Strategic Brand Design Studio in Brisbane

Timeless Brand Design Built on Strategy and Purpose

Brand Guide for business

Strategic, Timeless Brands Built with Purpose

Your brand is more than a logo…

At So Swell Studio, we specialise in intentional, strategic brand identity design that reflects who you are, attracts the right clients, and supports your business growth. As a trusted brand design studio, we’re here to help you launch with impact or evolve with clarity and confidence.

branding specialist

Our Branding Packages

With a focus on cohesive, strategic branding that works as hard as you do, our packages are designed to meet you where you are. Whether you’re building a brand from scratch or refreshing an existing identity, we’ll give you everything you need to build recognition and consistency.

    • Strategy & Direction

      • 60-minute brand strategy session

      • Guided questionnaire to clarify your vision, audience, and positioning

      • Direction on how your brand should look, feel, and communicate

      Visual Identity Design

      • Logo suite (primary logo, secondary logo, submark)

      • Custom colour palette and typography styling

      • Brand pattern and supporting graphic elements

      • Favicon and social media profile graphics

      Brand Launch Support

      • Social media launch graphics to help introduce your new brand

      • Signage and physical space direction (ideal for storefronts, interiors, or wayfinding)

      Comprehensive Brand Guidelines

      • A detailed document outlining logo usage, colour specifications for digital and print, font hierarchy, and visual examples to keep your brand consistent

      Need more?
      Add-ons like business stationery, Canva templates, or a website can be quoted based on your goals.

  • Branding is such an exciting step. It’s a chance to refine how your business looks, feels, and connects with your audience. Whether it’s your first brand or a rebrand, the process brings everything into focus, giving you a clear and cohesive identity that feels completely you. What you can expect:

    • Cohesive Visual Identity: A polished design aligning all elements—logo, colours, and typography—to reflect your unique ethos​​.

    • Authentic Storytelling: Branding highlights your distinct narrative, making your business memorable​​.

    • Emotional Connection: Crafting a brand that resonates deeply with your audience, inspiring trust and loyalty​​.

  • Branding packages start at $5000 + GST


    This includes everything you need to confidently launch or relaunch your brand with intention. From strategy to visuals, you’ll walk away with a cohesive identity designed to support long-term growth.

    Need extras like collateral or templates? Custom quotes are available for expanded packages.

    Not sure what you need? Get in touch to find the best fit for your goals.

Building a brand, together

Our approach is intentional and collaborative, creating a brand that truly connects with your audience.

Taking this step is an investment in your business and your future. At So Swell Studio, we partner with entrepreneurs and businesses who see the value in thoughtful, strategic design. Together, we’ll build a brand that reflects your vision and inspires your ideal audience.

01 / Discovery

It starts with a conversation. We’ll chat about your business, goals, and the big picture you’re working toward. This is where we listen, gather inspiration, and lay the foundation for your brand’s strategy.

02 / Strategy & Research

Next, we’ll dive deep into what makes your business unique. By defining your target audience, goals, and brand purpose, we’ll create a clear direction that sets your brand apart from the crowd.

03 / Design

With strategy in place, we’ll move into design. From logo concepts to custom elements like patterns and graphics, this is where your brand comes to life. Every detail is tailored to resonate with your audience and elevate your business.

  • "Tanya from So Swell Studio was such a pleasure to work with. Her ideas and creativity are so genuine & she has a real passion for creating the perfect designs that are tailored to you."

    Alex - The Practice at Clem Jones Center

  • "Tanya at So Swell Studio was an absolute pleasure to work with I'm thrilled with the result and highly recommend her to anyone looking for a talented and reliable designer."

    Sarah - Home & House

  • "Wow wow wow!! This has been the best experience! Tanya has been a dream to work with and is so talented. If you are in the fence about this decision, trust me and DO IT!"

    Jojo Stuckert - Tangles Hair Studio

  • "Working with Tanya from So Swell Studio was an absolute pleasure! She made the entire process seamless, truly understanding the brief and bringing our vision to life."

    Meghann Nikola - Reve Skin + Beauty

  • "I am so pleased with the work that So Swell Studio did for my consulting business. Tanya did an excellent job bringing our vision to life for our rebrand."

    Roslynn Lowery - KRK Value Based Consulting

  • "I love the branding Tanya has created. It align's perfectly with The Loom Collection, and it's amazing to see our business come to life in a much more polished brand identity."

    Rozina Stefan - Loom Collection

  • “Tanya truly exceeded my expectations in every way. Her attention to detail was impeccable. Every element of the new branding feels thoughtfully crafted, reflecting both the essence of our company and a fresh, modern perspective. I can't recommend So Swell Studio enough!”

    Marlee - TOVAA Fine Jewellery

Branding with intention

Each project starts with strategy and creative direction to shape the full visual identity.

Each project starts with strategy and creative direction to shape a cohesive visual identity. The logo is just one part of the story, but when done well, it sets the tone for everything that follows. Here’s a look at some of the branding we’ve designed from the ground up.

Let’s Build a Brand That Feels Like You

Ready to elevate your brand with the help of a skilled Brisbane brand designer? Book a discovery call and let’s talk about where your brand is headed.

You’ve got questions, we’ve got answers

  • At So Swell Studio, we are driven to work with brands who are eager to do great things. From startups to entrepreneurs, small businesses and ambitious brands, we love the excitement and challenge of working with different people and industries, it keeps our work creative, dynamic and fun. To find out more about how we can work together and our graphic design services, click here to get in touch.

  • Our branding services are tailored to create a strong and cohesive visual brand for your business. By developing consistent branding and visual elements, we help your business stand out in the market, build brand recognition, and establish trust with your target audience.

  • Our packages are tailored to each client's unique needs and goals. We take a strategic approach to understanding your business, target audience, and competitive landscape, allowing us to create a brand that truly represents your company's values and resonates with your customers.

  • Absolutely! We would love to work with you to refine your design assets and elevate the overall aesthetic of your business. If you have branding in place already, you'll have a great foundation to further expand your visual identity across your business. As experienced graphic designers, we specialise in cohesive visual identities, ensuring that your existing brand is seamlessly integrated into all aspects of your business.

  • A logo designer creates a single visual mark. A brand designer builds a complete visual and strategic system. This includes your logo, colour palette, typography, and brand style to create recognition, trust, and connection across every touchpoint. As a Brisbane brand designer, we focus on giving our clients a full brand system so there’s no second-guessing how your brand should show up.

  • We sure do, we have proudly worked with brands locally in Brisbane and throughout Australia, as well as USA, Canada, UAE and the UK. We love to welcome clients from all over the globe.

  • We sure do! We love working with both businesses and individuals. As a leading Brisbane graphic design service provider, we offer branding and web design services for all business types and industries. Our branding solutions are tailored to elevate your business and create a strong visual presence that’s cohesive, engaging, and effective in driving growth for your business.

  • Yes! For most projects, including branding, graphic design, and website design, we usually take 50% upon booking and 50% upon completion.

    However, we understand that having your businesses brand and website designed are significant investments for your business. That's why we also offer payment plans with more instalments to make our services more accessible. We're committed to working with you to elevate your business, while providing flexible payment options to suit your needs.