The Importance of Brand Consistency
Achieving Brand Consistency with Custom Canva Templates
Brand consistency is essential for any business that wants to create a strong and recognizable brand. My role as a brand designer and Canva Creator has taught me that building a consistent brand across all of your marketing materials, from your website to your social media posts to your email newsletters, creates a brand that builds trust and loyalty from customers, which can lead to more sales and growth for your business.
What is brand consistency?
Brand consistency is when you use the same suite of visual elements, such as your logo, colors, and fonts, across all of your marketing materials. This helps to create a unified and recognizable brand identity for your business.
Why is brand consistency important?
Increased customer trust and loyalty: When customers see your brand being consistent across all of your marketing materials, it helps to build trust and loyalty. They know what to expect and are more likely to do business with you.
Standing out from the crowd: Brand consistency helps you stand out from your competitors and makes your brand more memorable.
Greater brand awareness: Brand consistency helps to increase brand awareness by making your brand more visible and recognizable. When customers see consistently across all of your marketing materials, it helps to reinforce your brand identity in their minds.
Increased revenue: If your brand looks good, your products and services are perceived as more valuable. The more consistent you are, the more you can charge.
How can custom Canva templates help you achieve brand consistency?
At So Swell Studio we offer custom Canva templates as a part of certain branding services and as a service add-on, which is a great way to achieve the consistency you are looking for. We offer custom templates for social media posts, email newsletters, pitchdecks and more. Once we hand off your templates, you can easily customize them for each specific piece of content, saving you heaps of time and potential headaches.
Here are some of the benefits of using custom Canva templates to achieve brand consistency:
Save time and effort: Custom Canva templates eliminate the need to design each piece of marketing content from scratch. Simply customize your template and you're good to go.
Ensure brand consistency: Because each template is created specifically for your brand, your templates are consistent from the start.
Having professional-looking designs: Having a designer create your templates ensures that they are not only on-brand, but contain best practices when it comes to design principals.
There are three ways to get my custom Canva templates with So Swell Studio:
Total brand identity package: If you're looking for a complete brand makeover, my total brand identity package includes custom Canva templates as a standard feature.
As an add-on to a Brand in a Week package: You can add custom Canva templates!
Design on Demand: If you need a large suite of templates created quickly, you can book a Design on Demand Day with me. I'll spend an entire day working on your design list, including creating custom Canva templates.
Which option is right for you?
If you're not sure which option is right for you, get in touch for a free consultation. We can discuss your needs and goals, and I can recommend the best option for your business.
