The So Swell Studio Brand Design Process
Breaking Down the Branding Process: From Discovery Call to File Handover
Are you ready to create the brand of your dreams?
Well, buckle up, because it's time for a wild ride through the branding process! As a graphic and brand designer, I bring a unique perspective to this exciting journey and want to help you understand what it might look like for your brand. While every design studio may have their own approach, I've found success with this process and my clients have as well. So, let's dive in and explore what the branding process might look like for your brand!
Discovery Call: This is where we kick things off and get to know each other better. During this call, we'll talk about your brand vision, values, target audience, and competitors. This is your chance to spill the tea on your brand and I'm all ears!
Invoicing & Contract: This stage is all about the nitty-gritty details. I'll send you an invoice and we'll sign a contract to make sure we're on the same page. Don't worry, I'll keep the legalese to a minimum.
Client Questionnaire & Mood board: I’ll give you a comprehensive questionnaire to help gain a deeper understanding of your vision and goals for your brand. In addition to the questionnaire, I'll also be asking you to create a mood board or Pinterest board that showcases your inspirations and main aesthetic preferences. This information will provide valuable insight into your brand and help guide the creative process.
Two Design Directions: This is where the magic starts to happen! The questionnaire is designed to help me get a better understanding of your brand values, goals, and visual preferences. With this information in hand, I'll be able to create two design directions that are tailored to your unique brand identity. These directions will be a reflection of what you've shared with me and will set the foundation for the rest of our branding journey.
One Main Concept: After you've had a chance to review the design directions, we’ll select one main concept to refine and develop further. This is your chance to shape the direction of your brand and I'm here to guide you every step of the way.
2 Rounds of Revisions: This stage is all about fine-tuning the details. I’ll present you with a fully flushed out main concept and you'll have two rounds of revisions to make any tweaks or changes you'd like. Whether it's adjusting the color palette or changing the font, I'm here to make sure your brand is exactly what you want it to be.
File Handover: Congratulations! You're now the proud owner of a brand that's uniquely yours. I'll send you a file with all the brand elements, including your logo, color palette, typography, and any extras . You can use these elements in all your branding materials, from your website to your business cards.
Testimonials: Last but not least, I'd love to hear what you have to say about the branding process. Your testimonials are incredibly valuable to me and help me continue to improve my services.
So, there you have it! The So Swell Studio branding process in a nutshell. Whether you're starting a new brand or revamping an existing one, I'm here to help you create something truly special. Want to learn more about our available brand packages? Click below!
