Case Study: 3Peak Architecture
Rebranding an Established Architecture Firm After 30 Years
After more than 30 years in business, 3Peak Architecture, based in Spearfish, South Dakota, was ready to refresh its brand and online presence.
The firm had built a strong reputation in the region, but their existing branding and website no longer reflected the quality of their work or the direction the practice was heading. The team wanted a brand that honoured their history while presenting a more refined and contemporary image.
The goal was to create a cohesive brand identity supported by a modern website and supporting collateral that would showcase their projects with clarity and confidence.
The Challenge
3Peak Architecture had decades of experience and an impressive body of work. However, their branding had not evolved alongside the firm.
The team wanted a brand that felt more aligned with their current vision and the level of professionalism they bring to every project.
Key goals included:
• Refreshing the brand identity after 30 years in business
• Creating a modern and professional visual presence
• Designing a website that clearly showcases their projects
• Developing consistent collateral to support marketing and client communication
The challenge was to modernise the brand while still respecting the legacy the firm had built over the years.
Our Approach
We began with a discovery phase to better understand the firm’s history, values, and future direction.
From there, we developed a visual direction centred around clarity, structure, and timeless design. These qualities naturally reflect the discipline of architecture and allow the firm’s projects to remain the focal point.
The project included:
• Brand identity design
• Logo system development
• Colour palette and typography selection
• Website design and development
• Supporting marketing collateral
The goal was to create a brand that felt confident, refined, and enduring.
Brand Identity Design
The new brand identity focuses on simplicity and structure.
The logo system was designed to feel architectural in its form and proportion. A restrained colour palette and refined typography help create a clean and professional visual language that complements the firm’s work.
The result is a brand identity that feels modern and considered while still remaining timeless.
Website Design
Alongside the rebrand, we designed and developed a new website that allows 3Peak Architecture to present their work more effectively. The website focuses on clear project presentation, simple navigation, and a layout that allows the architecture itself to take centre stage.
The design is responsive and performs seamlessly across desktop, tablet, and mobile devices.
The Outcome
The refreshed brand and website provide 3Peak Architecture with a stronger and more cohesive presence. The firm now has a brand identity and digital platform that better reflects the quality of their work and supports their continued growth.
Client Testimonial
“Tanya at So Swell Studio took the time to truly get to know our business—our goals, our story, and our vision for the future. With that understanding, she designed a thoughtful brand identity that perfectly captures who we are, where we came from, and where we’re headed.
The rebrand feels unique, timeless, and professional while remaining true to our core values. Tanya also created a new website that beautifully showcases our business. The results exceeded our expectations and elevated our branding to a new level.
What she delivered goes beyond visuals. It expresses our business’s personality and values in a way that feels authentic and creative.
Tanya’s talent, skill, and passion are evident in every detail of her work.”
— Mindy, 3Peak Architecture
Services Provided
Brand Strategy
Brand Identity Design
Website Design
Marketing Collateral Design
Thinking About Refreshing Your Brand?
If your current branding no longer reflects the direction your business is heading, a strategic brand identity can help create clarity and confidence as you grow. At So Swell Studio, we work with service based and ecommerce businesses to create thoughtful brand identities and websites designed to support long term growth. Explore our branding services or book a discovery call to start your project.
