Brand identity for an interior design studio
Interlace Studio
Client
Interlace Studio
Industry
Interior Design
Services
Brand Strategy
Brand Identity
Logo Design
Brand Guidelines
Location
South East Queensland, Australia
Overview
Interlace Studio is a South East Queensland interior design studio creating thoughtful, functional homes grounded in how people actually live. With an approach centred on craftsmanship, rigour and empathy, the studio brings together aesthetics, function and the practical realities of everyday life.
So Swell Studio developed the brand strategy and visual identity from the ground up, creating a distinctive brand that reflects the thinking behind the practice. The identity centres on a custom interlacing wordmark, supported by a grounded colour palette, clean typography and a flexible visual system designed to grow with the studio.
The Brand
At the heart of the identity is a custom wordmark inspired by the Interlace name itself. Letterforms weave and connect through the logo, representing the relationships that sit at the centre of the studio’s approach, from function and form to design intent and build reality.
The interlacing detail gives the identity a distinctive architectural quality, balanced by clean typography and a restrained visual system that keeps the brand approachable rather than overly polished or precious.
Colour & Visual Direction
A grounded palette of earthy brown, muted green, soft blue and warm neutrals gives the identity a natural, residential feel. Paired with generous space and simple typography, the system is designed to let Interlace Studio’s work take the lead while still remaining recognisable across every touchpoint.
The finished identity feels considered and design led, without relying on the trends and familiar visual cues that dominate the interiors industry.
Brand Guidelines
To make the identity practical beyond launch, a comprehensive brand guide was created covering logo usage, typography, colour, imagery and brand application, alongside a one page reference sheet for quick day to day use.
Together, they give Interlace Studio a clear system for maintaining the brand as the practice grows, whether the identity is being applied internally or handed over to another designer, supplier or collaborator.
Services
Brand Strategy
Brand Identity Design
Custom Logo Design
Colour & Typography
Brand Guidelines
Brand Reference Sheet
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