Brand identity

Ashleigh Lorna

Overview

Ashleigh Lorna is a womenswear label launching out of Brisbane, built around considered, everyday pieces designed to move with modern life. We developed a strategic brand identity, swing tags, and a social media launch suite so the brand could step into the market with a clear, cohesive point of view from day one.

The Goal

Ashleigh came to us before a single collection had shipped, needing a brand that could carry the weight of a proper launch, not just a logo, but a full identity that would hold up across packaging, social and everything beyond.

They needed:

A strategic brand identity that felt considered rather than trend led, with room to grow as the label expands
A fashion packaging suite covering hang tags and tissue paper, ready to go straight into production
A social media launch suite that gave the brand a strong, consistent first impression from day one

The Approach

We started with strategy, getting clear on who Ashleigh Lorna is, who she's speaking to, and what she stands for in a crowded market. That foundation shaped every design decision that followed.

The resulting identity is warm and considered, with a visual system built to flex across categories as the label grows. The social media launch suite gave Ashleigh a ready made set of templates and assets, built to carry the brand's tone from her very first post.

The Outcome

Ashleigh Lorna launched with a brand identity, packaging suite and social presence that positions the label with genuine intent, cohesive, considered, and ready to grow well beyond its first collection.

For a label built on quality and quiet confidence, it felt right that the brand should carry the same.

If you’re looking for a brand designer in Brisbane to create a strategic and cohesive identity, get in touch.