Brand identity
Enamel & Mint Dental
Overview
We worked with Enamel & Mint, a new dental practice in Toowong, to create their brand identity ahead of their clinic launch in 2026. Working closely with the founders, we shaped the strategy and full visual brand system, building a warm, modern identity ready to launch across all touch-points.
The Goal
The goal was to create a brand that felt modern and genuinely welcoming, quality without feeling corporate or clinical.
They needed:
A distinctive mark that signalled dentistry without leaning on the usual clichés
Clear, warm positioning that set them apart from the big dental chains
A palette drawn from their practice interior, so the brand and the space felt connected
A flexible system ready to carry the brand from launch across signage, print and social
The Approach
We started with strategy, getting a clear picture of who Enamel & Mint is, who they're speaking to, and where they're headed. That foundation shaped every design decision that followed.
The resulting identity centres on a custom ampersand, with a subtle smile worked into the mark as a nod to dentistry that sidesteps the literal tooth every dental brand reaches for.
It's paired with a soft palette led by House Mint, a sage green drawn from the practice interior, balanced with warm cream and a grounding deep green.
Built to scale across logo lockups, a submark, patterns, social graphics and a complete brand guide, the system grows with the practice as it opens its doors.
The Outcome
Enamel & Mint launches with a brand identity that feels local and quality in equal measure, tied closely to the practice's space and ready for whatever comes next. For a practice built around how patients feel, it mattered that the brand felt just as considered.
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