Branding and Shopify Website for a Brisbane Beach Brand

Xanto is a Brisbane based beach brand created to capture the relaxed lifestyle of Australia’s coastline. As a new brand entering the market, Xanto needed a complete brand identity and an ecommerce website that would feel authentic, memorable, and ready to grow.

The goal was to create a brand that felt fresh, coastal, and effortless while building a Shopify website designed to showcase products clearly and provide a smooth shopping experience.

The Challenge

Launching a new ecommerce brand requires a cohesive identity and a website that feels professional from the beginning, and encourages customers to convert.

For Xanto, the priorities were clear:

• Develop a distinctive brand identity for a new beach lifestyle brand
• Create a Shopify website that feels easy to navigate and shop
• Ensure the brand feels authentic to the coastal lifestyle it represents
• Build a strong foundation for future growth

The brand needed to feel relaxed and natural while still standing out in a competitive ecommerce space.

Our Approach

The project began with the development of a brand identity that reflects the laid back lifestyle associated with beach culture. The branding focused on simplicity, warmth, and a contemporary aesthetic.

The project included:

Brand identity design
Logo design and brand system
Colour palette and typography
Design of accompanying graphics and patterns
Shopify website design and development

Each element was designed to create a cohesive and memorable brand experience.

Brand Identity Design

The Xanto brand identity was designed to feel clean, modern, and connected to coastal living. We went with a warm colour palette and relaxed typography help convey the easy-going nature of the brand while still maintaining a polished and professional feel.

The visual identity provides a flexible foundation that can grow with the brand over time.

Shopify Website Design

Alongside the branding, we designed and developed a Shopify website that allows the products to be presented clearly and effectively. The website focuses on intuitive navigation, clean product layouts, and a smooth shopping experience from browsing through to checkout. The design is fully responsive and optimised for mobile shopping. Click here to see the final product.

The Outcome

Xanto now has a strong brand identity and ecommerce website that allows the brand to launch confidently and connect with customers online. The cohesive branding and Shopify store provide a solid platform for future growth.

Client Testimonial

“Tanya did an amazing job on our branding and Shopify website. The quality of her work was excellent and the process was smooth from start to finish.
I’d highly recommend working with her and will definitely reach out again for future projects.”

— Nelson, Xanto

Services Provided

Brand Identity Design
Shopify Website Design
Ecommerce Website Development
Brand Guidelines
Marketing collateral design

Thinking About Launching a New Brand?

Launching a thoughtful brand identity and well designed website create the foundation for how your business is perceived and how customers experience your brand online.

At So Swell Studio, we work with service based and ecommerce businesses to create strategic brand identities and websites designed to support long term growth.

Explore our branding services or book a discovery call to start creating a brand that reflects your vision.

Case Study: Xanto