Case Study: A New Brand and Squarespace Website for Sprout Speakers
Sprout Speakers is a speaker strategy consultancy founded by Tara Berthier. The business helps speakers clarify their positioning, strengthen their brand and build the foundations of a successful speaking career.
Tara approached So Swell Studio to create the strategy, brand identity, copywriting and custom Squarespace website for the launch of the new business.
The goal was to establish Sprout Speakers as a distinct consultancy with its own identity, services and point of view.
Creating a Distinct New Speaker Consultancy
Tara already had an established business within the speaking industry, but Sprout Speakers represented a different offer.
The new consultancy would focus more closely on speaker brand strategy, positioning and career development. It needed to feel separate from Tara’s existing business while still reflecting her experience, direct communication style and understanding of the speaking industry.
The brand also needed to appeal to speakers at different stages of their careers. Some clients would be preparing to enter the industry, while others would be established speakers looking to reposition their offer or create new opportunities.
Our task was to create a professional but warm identity that could speak to both audiences.
Developing the Sprout Speakers Brand Identity
The name Sprout naturally suggests growth, but we did not want the visual identity to rely on predictable leaves, seedlings or literal sprout graphics.
Instead, we developed a custom illustration that represented growth in a more refined and ownable way. This gave the brand a recognisable visual element while keeping the overall identity professional and suitable for an experienced consultancy.
The illustration was supported by an editorial type system, a grounded colour palette and speaker-focused photography. Together, these elements created a brand that feels knowledgeable, warm and confident.
The identity gives Sprout Speakers room to grow without tying the business to one service or stage of a speaker’s career.
Squarespace Website Design for a Consultant
The website needed to do more than introduce Tara and her experience. It had to explain a specialised service offer and help potential clients recognise which form of support suited them.
We created a focused service page that clearly introduces each offer, who it is designed for and how it differs from the other services.
The website covers several stages of a speaking career, including:
Speaker strategy and positioning
Speaker launch strategy
Speaker career refresh
Building an independent speaker business
Ongoing speaker business advice
Organising these services clearly was an important part of the website strategy. Visitors can compare the different options without working through dense or repetitive information.
This structure also allows Tara to expand or adjust the services as Sprout Speakers develops.
Writing in Tara’s Distinctive Voice
Tara has a direct, informed and personable communication style. The website copy needed to sound like her, rather than using the generic language often found across consulting websites.
We wrote the copy to make Tara’s experience clear while keeping the tone approachable. Short statements, direct explanations and moments of personality help the website feel personal without losing its authority.
The copy also focuses on the questions prospective clients are likely to have:
How can I differentiate myself as a speaker?
Which service is right for my current career stage?
Do I need speaker representation?
How can I create more speaking opportunities?
What do buyers and speaker bureaus look for?
Answering these questions throughout the website helps visitors understand the value of Tara’s experience before they make an enquiry.
Customising the Squarespace Experience
Squarespace provided Tara with a website she could manage after launch, while custom development gave us greater control over how the brand appeared and moved online.
We used custom code to create branded page layouts and subtle motion throughout the website. These details bring more character to the experience while keeping the content clear and easy to navigate.
The finished website includes focused service pathways, an insights section, clear calls to action and space for Sprout Speakers to publish useful industry advice.
The Results
Sprout Speakers began attracting clients as soon as the new brand and website launched. Tara booked several new clients within the first few weeks, giving the business early evidence that its positioning, services and website were connecting with the right audience.
The project gave Tara a complete foundation for the consultancy: a distinct brand, clear service structure, recognisable voice and custom Squarespace website designed to support future growth.
“Tanya took my ideas and somehow turned them into something that feels completely me, but so much better than I could have imagined.”
Tara Berthier, Founder of Sprout Speakers
Planning a New Consultancy or Service Business?
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